The new home building industry saw positive improvements over the past few years and continues to be on the upswing. The nation’s vacant home inventory is becoming depleted and new homes are being built to meet the demand. Buyers have more confidence so not only are homes being built, but they’re being bought.
What are you doing to entice buyers and set yourself apart from your competitors? What kind of bells and whistles are you including in your homes that other builders are not? How are you promoting your quality and strength? What’s your response to a potential buyer when they ask, “What if I have a problem in my home?”
That’s a real concern for buyers. None of us can forget how difficult the economy has been in the past. Home buyers, especially want to be assured they’re getting the most for their money and that they’re purchasing a home from a reputable, quality builder.
By providing RWC’s warranty, you’re proving to your customers that if there’s a problem in their home, it will be corrected. We investigate all of our members. We want to be sure RWC members have a solid reputation, build a quality home, have financial strength, and provide excellent customer service. You don’t just subscribe to RWC. You earn your membership, so be sure to proudly include and display the fact that you’re an RWC member. Add our logo to your printed materials and media advertising and add a link on your website to our Homeowners page.
This will also help you compete against resale homes on the market. Most resale homes include a third party warranty. Quality, reputation, reliability, warranties and assurance are all very important factors in a home buying decision.
Have you ever had a difficult homeowner after the sale? RWC can help you there, too. Our dispute resolution process is extremely effective. We have trained individuals that assist you and your homeowner through a free mediation process. Mediation is efficient and effective. From time to time, a homeowner isn’t satisfied with the outcome. For those occasions, binding arbitration is available. Again, RWC’s staff assists the parties through this process. It’s not necessary for you to hire an attorney.
Now that homebuilding is gearing up again, be sure to emphasize your advantages. Don’t miss out on sales because you didn’t promote yourself adequately. In addition to your company’s profile information, be sure to advertise that you provide an insured, third party warranty from the nation’s largest warranty company. The benefits are numerous for your homebuyers and for you.