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The Kevin Costner film, Field of Dreams, is a favorite movie of sports fans, and of baseball fans, in particular. Based on W. P. Kinsella’s novel, Shoeless Joe, the movie follows the struggles of an Iowa farmer, Ray Kinsella, who tries desperately to wring enough money from his farm to keep the lenders who hold the mortgage on it at bay. He begins to hear a voice saying, “If you build it, he will come.” He wonders if the voice is a dream, a symptom of a psychological problem, or the deliverer of an important message to him.
Ray’s wife Annie, played admirably in the movie by Amy Madigan, wonders, too. She listens to her husband describe the voice and the other messages it conveys: “Ease his pain”; and “Go the distance”. Then Ray sees a baseball field in the middle of his corn and an apparition of the long-dead Shoeless Joe Jackson, who was a great player from the early twentieth century and who was his father’s favorite player, standing in the middle of the imaginary baseball diamond. He feels called to construct the field, and despite her concerns about her family’s security and her worries that they may soon lose their farm to creditors, Annie accedes to his plan to build the ball field.
Shoeless Joe and his teammates, who were banned from baseball for fixing the 1919 World Series, begin showing up and playing on Ray’s field. They seem to enjoy themselves, but Ray has trouble understanding how he fits into the picture. At a school board meeting, Annie argues against a group of parents who seek to ban books from the school’s library, particularly the books of Terrence Mann, who is a favorite author of her husband’s and hers. Ray then remembers a reference in one of Mann’s books to a baseball player named Kinsella and takes this as a sign that Terrence Mann might have the answer to what Shoeless Joe, the voices, and the field might mean for Ray Kinsella.
Costner’s character travels across the country to Boston and brings Terrence Mann, played wonderfully by the great James Earl Jones, back to his farm. Ray is still unclear about what is in it for him, but Shoeless Joe provides the answer. As the players are wrapping up their game and heading back into the cornfield where they magically disappear each night, he says to Ray, “If you build it, he will come”, and he nods toward a catcher who is removing his gear and staying behind. As Shoeless Joe disappears into the corn, Ray realizes it is the spirit of his father.
Later, still worried about the fate of his family and farm, Ray looks to Terrence Mann for assurance. Mann explains that the field will be an attraction that people will pay to see, and in the best lines of the movie, Mann assures him that, “People will come, Ray. People will most definitely come.” The movie ends with a scene of a road full of cars driving up to the Kinsellas’ cornfield that has become a field of dreams.
But why are we recounting this movie to you? First, it’s a great movie, one of our favorites. If you haven’t seen it, you should. If it’s been a while since you saw it, we recommend that you watch it again. This time, though, think about the voice, and what that iconic line, which we paraphrase here, might mean to your building business.
If you build it, they will come. “They” means your future customers, and the “it” is not a cornfield in Iowa. In this context the “it” is the kind of home your future customers are looking to buy.
It’s easy to get in a rut and stay with a product that has been successful in the past, even after that product is no longer as popular as it once was. The auto industry has experienced this with some regularity. Large cars with big fins were replaced by sportier models with big engines that eventually were replaced by aerodynamic fuel-efficient vehicles. Station wagons gave way to vans that gave way to SUVs, and gas guzzlers are being replaced by hybrids and electric cars. Nearly every industry goes through this, and the homebuilding industry is no exception.
Today’s new home buyers are different from the ones twenty, ten or even five years ago. The Covid pandemic has caused some of the open floor plans of recent years to give way to more private spaces in houses to allow for home offices and quiet places for students to attend class remotely. The new generation of homebuyers (under the age of forty) are placing added emphasis on patios and see the kitchen island, with its ability to serve the multiple purposes of additional workspace, a makeshift breakfast bar, and added storage, as more of a necessity.
Affordability is even more important to today’s new home buyers. In September 2023, the annual median new home price dropped by the largest amount since 2009, with most homes selling in the $150,000 to $499,999 range. Following a stretch of high inflation and with interest rates hovering near a twenty year high, many prospective new home buyers cannot afford to pay as much for a house as they might have paid two or three years ago.
To have more success and to gain an edge on your competition, it is a good idea to study what prospective buyers in your market want and then deliver that product at a price those prospects can afford to pay. If you do that, the people will come. They will most definitely come. And they will buy your houses.
Another way to gain an edge on your competition and to give your homebuyers and you peace of mind is to place an RWC warranty on every home you sell. When you do that, you can be confident that your homebuyers are in good hands and that any construction defect claims they have will be handled with the utmost care and professionalism.
In our more than four decades of home warranty experience RWC has covered more than four million homes. We offer a wide variety of warranty options like our standard ten-year warranty, our Day 1 coverage warranty, our extended appliance and system warranties, and our specialty warranties for remodeling projects, detached garages, and commercial construction. Only RWC has developed and offers its members a customized state warranty that mirrors each state’s statute of repose and accommodates other state specific issues. All RWC warranties provide clear performance standards that help create realistic homeowner expectations and provide a road map to resolving even the stickiest customer complaints.
At RWC, every guarantee our warranties make is backed by Western Pacific Mutual Insurance Company, RRG. Western Pacific has an A- rating from A. M. Best and only insures home warranty and similar new home construction risks, like builders’ general liability, which can be offered through the RWC Insurance Advantage program to RWC members. No other warranty company has an insurer with this kind of strength solely dedicated to covering builders and their homes.
Here’s hoping you continue to dream big and that you choose to go the distance with RWC by your side. Have a great winter!
On November 19th, the Formula One Grand Prix World Championship took over the streets of Las Vegas. Before we know it, we will be exiting 2023 and racing toward the end of the year. With that in mind, now may be a good time to glance in the rearview and reflect on this past year in preparation for 2024.
Warning lights glowing on the dashboard can signify that it is time for maintenance. Our businesses, however, do not have cut and dry notification systems. This makes it very easy to forget the importance of regular tune-ups. Add in the fluidity of changes in the real estate industry and without warning you could easily end up spinning out.
Brainstorming new ideas can start with simple questions. Has your company seen an increase or decrease in the number of homes being built? What are your competitors spotlighting in their marketing? What sets your company apart from the pack?
If it has been several years since you performed this type of check-up, you are not outside of the norm. Unless something very clearly veers off course, we can inadvertently miss areas of opportunity or forget the importance of reviewing marketability.
Market fluctuations, inflation, and recession talks have fueled changes in every facet of our industry. These economic barriers have, in some cases, led to an increase in insurance rates and brought about a resurgence of unique marketing strategies. Idling in the comfort zone of day-to-day ‘business as usual’ could potentially prevent you from propelling forward.![]()
There are numerous ways in which RWC Warranty can help determine if things are running efficiently, starting with a general overview to confirm your company is getting the most out of our partnership. Here are a few examples of how we can help:
- Provide a comparison insurance quote.
- Set up extended appliance coverage.
- Confirm you have the most up-to-date marketing materials.
- Review what programs or rewards options may fit your structure better.
- Train your team on our products and the function of the warranty.
Our goal, as your warranty service provider, is to offer solutions which help your business consistently run efficiently. Consider your local Account Executive to be a part of your personal pit crew here to get you back on track.
As always, we look forward to working with you and your team. Our biggest compliment is your positive feedback and referrals. A special thank you to those that leave a kind word on our Google reviews. No time like the present... click here to rate or review RWC.
After decades of dedicated service and unwavering commitment, VP of Sales, Suzanne Palkovic, bid farewell to RWC & Affiliates this summer as she embarks on a well-deserved retirement.
Sue began her career at RWC in October 1987 as our Pennsylvania sales representative after a short stint selling life insurance for another company. Her devotion to her job, her coworkers and the company led then Vice President of Sales Lynn Nelson-Probst to promote Sue to Assistant Sales Manager in 1994.
By virtue of her imagination and ability to see projects through to the end, Sue was promoted to Director of Research and Development in 2001, and in 2003 she was named Vice President of Marketing, Research and Development. After Lynn Nelson Probst retired, Sue became our Vice President of Sales in June of 2015, the position she held until her retirement. During her last eight years with the company, she managed our entire sales force and was a constant proponent of superior customer service for our builder members. Sue was a tireless worker for our company. Her strong leadership and keen understanding of the warranty marketplace contributed greatly to our companies’ success. We will miss her wit, her wisdom, her tenacity, and her dedication.
Sue is succeeded by our new National Sales Manager, Rich McPhee. Rich is new to the position, but not to the company, having served as a highly successful sales representative in the mid-Atlantic states for the last ten years. Sue had an opportunity to mentor Rich, and we are happy to report that he has hit the ground running.
Sue plans to travel, spend time with her family, and become more active supporting causes that are near and dear to her heart. She leaves RWC with our good wishes for a long, happy and healthy retirement and with heartfelt gratitude for many years of loyal service.
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You’re a general contractor, a GC. Like it or not, you are responsible for everyone’s safety at your jobsites. That means anyone who may be there for any reason. Even trespassers who trip and fall over some debris left by your demo guy. That’s right. Even if you post “NO TRESPASSING” signs, you have some degree of care for any member of the public who is at your job site for any reason and gets hurt. What can I say? Life isn’t fair, then you get sued.
Any human activity involves risk. To really prevent having accidents at your jobsite you’d have to go back in time to that day when you decided to become a GC and decide to do something else. Until a time machine is invented, you’ll need General Liability (GL) insurance and you’ll want all your subcontractors to be adequately insured.
Why is GL insurance so important?
Let’s go back to the sloppy demo contractor who left the debris lying around for the trespasser to trip over.
If that demo guy doesn’t have insurance, your GL company will not only have to pay this claim; they will add the demo classification to your policy and charge you the extra premium. It’s hard enough to be sure your subs have enough insurance even when you require certificates each year.
For example, if one of your subs has a claim working for someone else and it reduces his/her limit of liability, that certificate you got a few months ago is suddenly out of date.
It says your subcontractor has $1,000,000 for each accident. Only now, the claim has reduced this amount to $500,000. Suppose one of your subcontractors had their GL coverage canceled or nonrenewed? If you’re listed as an additional insured on their policy you should receive a courtesy notice of cancellation… provided you asked for one and insisted it be shown on the certificate.
Either one of these possible scenarios can lead to a claim being made against your GL.
But what about that trespasser? Why should he be compensated for getting hurt while being illegally present on your jobsite? The answer has to do with the degree of responsibility you have to the public. Think of your own home as a jobsite. Let’s say you invite friends over to a Memorial Day picnic. You want them to be there. The last thing you want is for one of them to trip and fall over your garden hose laying in the yard because you failed to put it away.
The same is true for the delivery person and the guy who reads your gas meter. Then there’s the door-to-door salesperson or survey taker. You’re not as happy to see them, but you wouldn’t call 911 when they show up either. The one thing all these people have in common is a right to expect that you keep your yard, sidewalk and steps free of objects like your garden hose, stray toys and other debris when they come calling.
Even a burglar or a vandal is owed some degree of care. You can’t use excessive force to restrain a burglar and you can’t take the position that a trespasser should just watch their step if there is an unprotected hazard on your jobsite.
Failing to understand these things and take steps to minimize the hazards at your jobsite creates liability. Your subcontractors are your first line of defense against lawsuits.
Here are four things you can do to make sure your subcontractors are helping to reduce your chance of being sued:
• TRIP AND FALL HAZARDS that can’t be eliminated must be marked with signs, cones, reflective tape, etc., in such a way that they are obvious to the public.
• Require your subs to provide CERTIFICATES OF INSURANCE each year. These should show your subcontractors have their own GL coverage with limits of liability equal to yours.
• Insist that they name you as ADDITIONAL INSURED on their policies.
• Make sure they HOLD YOU HARMLESS in your contracts with them.
Never let up on your efforts to hold your subs to this high standard and to practice good jobsite preventive maintenance.
by Doug Davis, Eastern Atlantic Insurance Company
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There’s an old saying that insurance doesn’t matter…until it does. General liability, GL for short, is fundamental to the business world. Most everyone knows that GL protects you from suits and claims brought against you by people injured on your jobsite, or homeowners who allege damage caused by defects in the way a house was built. Beyond this, things get a little fuzzy, which leads to some creative myth-making. Here are the top 5 GL myths we hear all the time:
Counting Down the Myths
#5 - I have Builders Risk. I don’t need GL, do I?
Builders risk only covers your building materials at your jobsites while during construction. It’s property coverage. With limited exceptions on some policies, there is no coverage for a passerby who trips and falls over a piece of scrap lumber that spilled onto the sidewalk and no coverage for construction defect claims later on.
#4 - My subs have GL, so I don’t need it, or do I? 
Your subcontractors better have GL, or their claims become yours. Even if they have their own coverage, you can still be liable for some claims involving your subs. As the general contractor, you’re responsible for overall safety at the jobsite. Are you making sure your subs keep the sidewalks free of scrap lumber and other debris? Even if you police the jobsite every day, when was the last time you required your subs to provide a certificate of insurance? Are you named additional insured on their GL policies? Do they hold you harmless in your written contracts with them? All these things can create liability for you if neglected.
#3 - I do some engineering and design work on the side. My GL covers that, right?
Wrong. If you provide any professional services, you need professional liability insurance. GL doesn’t cover inaccurate advice, misrepresentation or claims involving bad faith.
#2 - I only build one home a year. I’m too small to need GL, aren’t I?
I’ll answer this question with a question – the last time you drove down any highway, how many billboards advertising personal injury law firms did you see? We live in a highly litigious society. Any business, no matter how small, how new, or how experienced is vulnerable to suits or claims by members of the public. Why take chances with your livelihood?
AND THE #1 GL MYTH – I’ve been in business for 20 years and never had a claim. Why should I pay for GL now?
I could answer this by simply saying read #2 again. The fact is you don’t have to purchase GL unless someone else requires it. Usually, some other business or governmental entity wants to see proof that you have GL. Why? To avoid having to deal with suits or claims that you’re responsible for. It’s called contingent liability. In reason #4, if you hire a sub who doesn’t have GL, you are responsible for his claims while working for you because you failed to make sure he had the necessary insurance. Not fair you say? Show me fair.
I hope this little countdown of GL myths helps to convince the previously unconvinced that having the proper GL coverage for your business is just as important as laying the proper foundation for a home. Anything you build on top of a shaky foundation is bound to fall sometime. For the riverboat gamblers out there nothing I say will be convincing. For the great majority of you, it might be time to take a look at your GL coverage needs. We can also handle your builders’ risk while we're at it. 
Call us at 1-866-454-2156 or visit us at https://rwcinsuranceadvantage.com/products/general-liability/ for a free, no obligation quote.
Housing shortages. Political upheaval. Employment problems. Covid mutations. Natural disasters. Supply chain issues.

It sure feels like we are being inundated daily with news that hits like a gut punch. It is confusing and, sometimes, downright depressing. Even if you do not watch evening news, or read news online, you likely feel these global effects.
Perhaps you went to the store and found that over half of the items you needed were missing from the shelves. Maybe you went to your favorite restaurant and encountered a long wait because there were not enough employees for the shift. Or, worse yet, you discovered that the restaurant closed due to catastrophic understaffing. Not including shipping problems or the quadruple pricing issues for everyday supplies... These are only a snippet of some small inconveniences and not the big picture.
Despite all the “bad” news, there is one surefire thing you can do to help turn down the intensity. Start by acknowledging that the one and only thing you have control over is YOU. Take an inventory of the personal attitude you project and carry into each day. Consciously self-regulating your responses and thoughts can ease the burden of external pressure.
A tool to shift away from stress inducing thoughts is to make reflecting on what went right a daily goal. Begin by replacing overwhelming challenges with achievable targets. Was the coffee you ordered made correctly? Did you find an item you thought lost for good? As the saying goes; it’s the little things. If you celebrate the winning moments of your day you will begin to feel your perspective shift. Reflecting on the good things, both large and small, places ripples of positivity throughout the pond.
Consider this message to be a reminder that empathy goes a long way. Not only empathy for others, but empathy toward yourself. Self-love helps you remember that you are human. As such, you only have so much influence over what comes your direction. Through sharing a desire to look for the good in things you may find that others start to feel motivated to do the same.
We can only fix the big things by starting with the small things. A beautiful stained-glass window cannot come to be without each individual grain of sand. Working together to get through what can feel like unsurmountable change will take an effort. By centering focus on all that is good, the benefits impact everyone. You will not regret choosing happiness and joy.
If you feel up for a challenge, try using a happiness calendar with daily goals. I recommend the organization Action for Happiness. A sample may be found via this link: www.actionforhappiness.org/october
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