The 2026 International Builders’ Show (IBS) in Orlando proved once again why it remains the premier event in the residential construction industry.
This year, 13 members of our team traveled from across the country to represent RWC, HOME, and its affiliates at IBS. With 75,000 attendees at IBS and an impressive 117,000 combined attendees alongside KBIS, the scale and opportunity were undeniable.
Our booth activity was nothing short of electric.
We acquired hundreds of qualified builder leads, driven largely by our new interactive attractions. The debut of our Putt-Putt Plinko game was a true showstopper. It quickly became a sensation on the floor—drawing passersby in to test their luck for a chance to win prizes, including $50 cash on the spot. The generosity caught many attendees by surprise and created an atmosphere of excitement and appreciation.
In addition to daily prizes, we gave away a $1,000 cash prize to a qualified builder lead, which was ultimately won by Kauffman Builders of Indiana. Moments like that created buzz, drove meaningful conversations, and reinforced our brand as both engaging and builder focused.
Attendees visiting the booth also received fun promotional items and the opportunity to join our warranty program with either 50% off or a free discount incentive—a compelling offer that generated strong interest and valuable conversations.
From setup to breakdown, our team operated like a well-oiled machine. Aside from occasionally navigating the maze of a show floor still under construction, execution was seamless. Collaboration, professionalism, and hustle were on full display all week.
It wasn’t all business. One of the highlights of the week was our team dinner, where we celebrated year-end achievements and recognized top performers and 2025 Account Executives of the Year.
2025 Account Executive Awards:
Freddy Pesqueira – 3rd Place
Tiaira Satchell – 2nd Place (her first recognition in this category — a huge accomplishment)
Staci Cool – Account Executive of the Year
Recognized for her consistent production, professionalism, and willingness to go above and beyond the scope of her role.
Celebrating these accomplishments together reinforced the strength of our culture and the talent within our organization.
The IBS House Party brought the team together for drinks, great food, live music, and some very entertaining bull riding — with RWC proudly represented in the action.
Some team members even braved the carnival swing ride soaring several hundred feet in the air, while others formed what can only be described as an Orlando scooter gang, buzzing through the city streets on Electric Lime scooters.
It was the perfect blend of hard work and camaraderie.
IBS 2026 was both fun and highly productive. The connections made, the qualified leads generated, and the brand presence established will undoubtedly translate into meaningful new business for RWC in the months ahead.
Just as importantly, the experience strengthened our team and reinforced the culture that drives our success.
Next stop: Las Vegas for IBS 2027.
By: Rich McPhee, National Sales Manager
The 2025 NAHB International Builders’ Show® (IBS) is in Vegas from Feb 25 – 27. After a long day at the show and before evening social events, take a culinary journey through the hottest and newest dining destinations to hit the area.
#1 Aqua Seafood & Caviar Restaurant
Michelin-starred chef Shaun Hergatt offers the latest dining spot to hit Resorts World, Aqua Seafood & Caviar Restaurant. Dine like a high roller as you order from an extensive menu ranging from caviar and antipasti to entrees and more.
#2 Beerhaus
Whether you’re a beer nerd or casual drinker, Beerhaus, inside New York New York, is a fresh take on a classic beer hall. With a promise to find your favorite beverages, grab your choice cold and order savory sausages, sandwiches or snacks with hormone-free meat and locally sourced produce. Participate in trivia or watch the biggest game of the year indoors or on the outdoor patio.
#3 Canteen Food Hall
Canteen Food Hall inside the Rio Hotel & Casino is an upscale adult food court with six eateries, including Southland Burrito Co., Shogun Ramen, Tony Luke’s (a cheesesteak chain), Tender Crush (a chicken tender concept from the people behind Black Tap Craft Burgers & Beer), Nama Nama (a sushi spot) and Attaboy Burger.
#4 Mijo Modern Mexican Restaurant
Send your tastebuds south of the border at Mijo Modern Mexican Restaurant to immerse yourself in the diverse flavors of coastal Mexican cuisine and spirits. Mijo puts an unconventional twist on prime meats, fresh whole fish, decadent desserts and elevated street food favorites. Explore Mexico’s most beloved spirits with Mijo’s one-of-a-kind tequila and mezcal program guided by “catadores,” tequila experts, and find hidden gems in tequila lockers.
#5 Ole Red Las Vegas
Country star Blake Shelton has begun his restaurant residency at Ole Red Las Vegas in the Horseshoe. Dine on delicious food or catch some live entertainment with a fun music-venue-meets-restaurant vibe. It’s also the venue for the IBS Young Pro Party for our industry pros under 40.
#6 Orla
Chef Michael Mina combines timeless flavors and textures to create culinary genius in his brand-new Mediterranean restaurant, Orla, inside Mandalay Bay. Embark on a dining journey with seafood, charcoal-roasted meats and zesty vegetables.
#7 Vic’s
Vic’s downtown is where jazz club meets supper club. Socialize, drink, dine and enjoy music by national and local jazz artists. Vic’s is a culinary experience like no other – adding new twists and eclectic flavors to Italian and American favorites.
After the Builders’ Show ends for the day, explore, indulge and savor the flavors of Las Vegas, where dining is not just a meal but a culinary adventure.