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May is recognized across the industry as Home Remodeling Month — a timely reminder of the vital role remodeling professionals play in shaping how people live, work, and feel in their homes. For homebuilders and remodelers, it’s more than a seasonal nod; it’s a built-in marketing moment, a client education opportunity, and a chance to sharpen your business strategy before peak project season hits full stride.

WHY DOES REMODELING MONTH MATTER?

Homeowners are increasingly choosing to invest in their existing spaces rather than relocate. High interest rates, limited housing inventory, and a desire for personalized living environments have converged to create sustained demand for remodeling services. Kitchens, bathrooms, home offices, and outdoor living spaces remain top priorities—but so do energy efficiency, aging-in-place upgrades, and smart home integrations. Home Remodeling Month gives professionals a platform to meet that demand with visibility and authority.

POSITION YOUR BUSINESS FOR MAXIMUM IMPACT

- Educate First, Sell Second. Today’s clients are more informed — and more cautious — than ever. Use this month to publish content that answers real homeowner questions:
THE UPSHOT: Blog posts, short videos, and social media explainers can position your brand as a trusted advisor rather than just a contractor.
- Showcase Real Work, Not Just Finished Photos. Before-and-after images are powerful, but process storytelling builds trust. Share:
THE UPSHOT: Transparency is a competitive advantage.
- Lean Into Seasonal Urgency. Spring and early summer are prime remodeling seasons. Use Home Remodeling Month to:
THE UPSHOT: A little urgency — done honestly — can convert fence-sitters into signed contracts.
KEY TRENDS TO HIGHLIGHT IN 2026
Sustainability. It isn’t optional anymore; clients expect eco-conscious options. Emphasize:
THE UPSHOT: Position these not just as “green,” but as cost-saving and future-proof.
Multi-Functional Living Spaces. Homes are still pulling double (or triple) duty. Remodelers should spotlight:
THE UPSHOT: Multi-functional spaces make this balance easier by allowing work areas to blend into living spaces without permanently dominating them.
Aging-in-Place Design. With an aging population, accessibility is becoming mainstream. Consider promoting:
THE UPSHOT: These projects often have strong emotional and financial value for clients.

MARKETING MOVES THAT ACTUALLY WORK

- Email Campaigns: Send a short series tied to Home Remodeling Month — education, inspiration, and a clear call to action.
- Client Re-Engagement: Reach out to past clients for referrals or additional phases of work.
- Local Partnerships: Collaborate with real estate agents, designers, or lenders to cross-promote services.
- Social Proof: Encourage reviews during this period — timing matters when homeowners are actively researching.

OPERATIONAL CHECK-IN

While marketing gets the spotlight, don’t overlook internal alignment:
THE UPSHOT: Home Remodeling Month is a good moment to recalibrate before the busiest stretch of the year.
This month isn’t just about celebrating the industry — it’s about using the spotlight strategically. Builders and remodelers who lean into education, transparency, and current homeowner priorities will stand out in a crowded market. If you treat Home Remodeling Month as a campaign rather than a calendar note, it can drive not just awareness — but real, measurable growth.

In addition to our variety of home warranty programs, RWC offers unique features to make membership as effective and efficient as possible - features including Warranty Express.*

Warranty Express allows Builders to enroll homes online. With the click of a button, Builders can submit their enrollments, print out closing documents, and even pay for their home warranty fees. Builders save both time and money spent on manual form preparation and postage. Marketing materials and enrollment reports may also be ordered online. Warranty Express also enables Builders to renew their membership online.

Warranty Express enables you to:

With Warranty Express, you win!

For your convenience, we have a link to the Warranty Express login in the top right hand corner of every page on our home warranty company website. So no matter where you are, when you’re visiting our website, Warranty Express is just one short click away!

* Not yet available for certain enrollments: Colorado, MHWC, RSW, or Condominiums.

** Surcharge in IN and MD still applies for additional coverage required by state statute.

Yes, our builder warranties cover structural defects! That structural coverage is just one of the many benefits of RWC’s home warranty programs. Providing an RWC warranty on your homes reduces your liability and assures you that your homeowners are protected for covered structural defects for the entire term of the home warranty.

RWC offers two different types of structural coverage: Major Structural Defect (MSD) coverage and Designated Structural Element (DSE) coverage. During the coverage periods when the insurer is the warrantor, the warranty resolution process includes a free fact-finding inspection by a licensed, professional engineer. After that inspection, RWC determines whether the alleged defect is covered. If coverage is granted, then RWC repairs, replaces or pays the reasonable cost of repair or replacement of the affected structural component.

Here is one case study demonstrating the home warranty coverage we provide and the manner in which we handle homeowner complaints.

Major Structural Defect (MSD) Case Study:

This home was in year 10 of coverage. The homeowner claimed that “the garage foundation has failed, causing cracks, sinking of floor and walls.” He also complained that the damage did not allow a door to function properly.

RWC retained a licensed, professional engineer and scheduled him to perform an inspection of the home. RWC uses the observations and opinions of engineers to make coverage determinations when homeowners allege that their homes have an MSD or a defect in a DSE.

The engineer found and reported that there were foundation wall cracks along the perimeter of the garage and indicated that the cracks were particularly obvious in the area of the main door. Elevation readings indicated that the garage had experienced significant differential settlement and that settlement was an ongoing problem. The engineer gave RWC his opinion that the garage foundation wall had failed. The combination of failure of a structural element, actual damage to a structural element in the form of cracks in the foundation wall, and an adverse effect on safety (the garage main door not functioning properly) satisfied the Major Structural Defect criteria. Thus, we granted the claim.

Next, RWC obtained a repair plan from the engineer. The plan called for the placement of seven hydraulically-driven push piers to stabilize the downward vertical movement of the garage’s foundation wall.

RWC then hired a contractor to visit the home to provide an estimate based on the engineer’s repair plan. RWC offered a monetary settlement to the homeowner in the amount of the contractor’s estimate. The homeowner accepted the offer and executed the required Full and Final Release. The homeowner was satisfied and the claim was resolved without requiring the builder to take any action or pay one dollar to the homeowner.

This is just one example from our nearly 100,000 Warranty Resolution files that shows how homeowners and builders alike are protected by RWC’s home warranty coverage.

Homeowners receive assurance that their homes will be fixed if they experience defects covered by the builder warranty, and builders have their customers satisfied by an experienced and capable Warranty Resolution staff at no cost to them – a great value to both parties!

If you are new to RWC and have never reviewed our home warranty plans, especially our Customized State Warranty Program, now’s the time!

The Customized State Warranty (CSW) is the most unique and specialized home warranty program in the industry. Each customized warranty is specifically crafted in adherence to each state’s statutes regarding new home warranties.

As a home builder, there are several reasons for you to consider incorporating the Customized State Warranty into your risk management and marketing plan:

CSW Advantages:

  1. The CSW series complies with the statutes of repose in each state.
  2. Warranty fees are priced at affordable flat rates per home.
  3. No deposits are required.
  4. Home warranty terms meet state requirements.
  5. Liability is limited to year one items only, unless state statutes dictate otherwise.
  6. RWC’s Insurer provides structural liability coverage from day one.
  7. First-year workmanship and materials standards are included.
  8. No mechanical obligations for builders in year two, unless state statutes dictate otherwise.
  9. Covers any home with a sales price of less than $2 million (condominiums excluded).
  10. Easy home enrollment through Warranty Express.
  11. Easy to understand warranty standards in a dynamic booklet - an excellent marketing tool!
  12. FREE mediation to resolve customer service issues, if needed.
  13. FREE marketing materials.
  14. Warranty expertise. RWC has been in business for over 30 years and has issued warranties on over 3 million homes!
  15. High home warranty ratings! RWC’s Insurer has received a rating of "A- (Excellent)" by A.M. Best for over 10 consecutive years.

The last economic crisis hit many builders hard. Many were forced out of business. If you’re a home builder looking for a marketing edge, an independently written, insured third-party warranty goes a long way to ease buyers’ fears regarding potential economic obstacles. With a RWC home buyer protection plan in place, buyers know that their warranty will be there no matter what the future holds.

If you are already an RWC member, contact us to request sample home warranty books. We will deliver them to you as soon as possible!